How to use design as a strategic asset, building more effective and distinctive services, engaging customers in the design process, converting people’s needs into market opportunities, and developing new products/services from new ideas.

Strategic Design for SMEs


How to use design as a strategic asset

  • Learn the reason-why (and the evolution) of strategic design
  • Apply a strategic and systemic approach in new product-service development processes
  • Very simple tools, that can help you include the strategic design mind-set in your SME

Customer-Centered Design


How to engage customers in the design process

  • Understand the needs of your target (customers, users, etc.) and use these information in the design process
  • Engage final users and customers of your product/service in the whole design process
  • Use specific tools in order to increase your capacity to sell the right products or services that your clients would like to buy

Design for Opening New Markets


How to design services to differentiate the offering of companies

  • Use creativity in the design process
  • Use specific tools to drive creativity in the innovation process
  • Increase your capacity to understand the external competitive cultural landscape and drive your design innovation path

Design of Innovative Services


How to design services to differentiate the offering of companies

  • Improve the value of the offering adding services to the products
  • Design meaningful services, considering the nature of your company and its competitive position in the market

Design for Future Products/Services


How to explore new ideas and design products and services for the future market

  • Face the difficulties of SMEs in the exploration of the future
  • Introduce the notion and the purpose of Future Concepts in your products or services
  • Use the design of Future Concepts for SMEs, thanks to an overview of this design technique and the instructions of each of its steps

Design for Shaping Products


How the shape of a product can boost its marketability

  • Understand the drivers to shape the form of industrial products
  • Control all the variables that contribute to the final appearance of products
  • Manage and balance the different drivers of the form