Tina Pezdirc Nograšek holds a Master’s Degree in Industrial Design from University of Ljubljana, Academy of Fine Arts and Design. As a project manager at Regional Creative Economy Centre (RCKE) that operates under the auspices of the Regional Development Agency of the Ljubljana Urban Region (RRA LUR), she is dedicated to promote the understanding of design as a discipline and a way of thinking, which is highly focused on solving problems and can contribute significantly to the restructuring of larger systems, organizations and public institutions. At the same time, her goal is to highlight the role that design plays in developing new economic and social value through project cooperation and involvement of different stakeholders as well as the achievement of successful outcomes (e.g. the ‘Connecting Design and Industry’ business chain, ‘A to B: Ljubljana’, the presentation of Slovenian design in London and Brussels, ‘The Set of Social Games for People Suffering from Dementia’).