Mr Verganti is Professor of Leadership and Innovation at Politecnico di Milano, where he teaches in the School of Management and the School of Design, and where he directs MaDe In Lab, the laboratory on the MAnagement of DEsign and INnovation. He has been a visiting scholar at the Harvard Business School twice, and at the Copenhagen Business School. At Politecnico di Milano he has been the founder and first director of the School of Doctoral Programs (with more than 800 PhD students) and of the Alta Scuola Politecnica (the school on Multidisciplinary Innovation for top 2% master students). Roberto serves on the European Design Leadership Board of the European Commission. His research on management of design and design clusters has been awarded the Compasso d’Oro (the most prestigious design award in Italy). Roberto is the author of “Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating what Things Mean” published by Harvard Business Press in 2009. The book offers a new view and theory of strategy and innovation, explaining how companies like Apple, Alessi and Nintendo create innovations that users do not ask for but that are so distinct that make people passionate. “Design-Driven Innovation” has been selected by BusinessWeek as one of the Best Design an Innovation Books of 2009, and by the Academy of Management for the George R. Terry Book Award as one of the best 6 books published in 2008 and 2009 that have made the most outstanding contribution to the advancement of management knowledge. It has been translated in Chinese, Japanese, Korean, Italian and Portuguese. Roberto has issued more than 150 articles.