J. Ricardo Mejia Sarmiento is a designer with wide international experience. He is researcher in Industrial Design at University of Technology of Delft, dealing with automotive concept design for SMEs. He also has experience in the field of training, teaching design, social innovation and design for BoP markets at Universidad de los Andes, Colombia. He holds a M. Sc in strategic product design and in industrial engineering and a B.A. in Industrial Design.