Mr. Zurlo is PhD in industrial design and Full Professor in Industrial Design at Politecnico di Milano. He is responsible for the research in the Executive Board of the Design department of Politecnico di Milano, Scientific Director of the International Master in Strategic Design of Politecnico di Milano and Director of the International Master in Interior Design and Management. He is the scientific coordinator of the CREA Summer Academy project financed by Horizon2020. He was director of POLI.Design Consortium, no profit organization operating in the applied research and specialized education in the design fields from 2004 to 2009. He is consultant for many companies (SMEs and Large Corporation) for new product development product issues and among these, for Panasonic, Ecosolutions, Japan, since 2007. He yearly teaches at many Design School in Brazil, Mexico, Chile, China, Japan, France, Spain, Portugal. He is author of numerous international publications about strategic design, design management and design driven innovation.