Emilio Bellini’s current main research streams are Innovation Management and Retail Service Innovation. His studies, from 1999 to 2006, have initially concerned the area of innovation strategies in small knowledge-based firms, exploiting different empirical methodologies on technology management in software industry. Since year 2006, a second research stream on Design Driven Innovation has started. During the following years Emilio focused, with Claudio Dell’Era and Roberto Verganti, his attention on the application if design driven innovation to the wine industry and to the retail service innovation.
On these topics he has directed many consulting and research projects both in Italy and abroad:
– Change Management for the Distribution Network of SKY TV, Italian branch of News Corporation (from 2009 to 2010)
– New Business Models for Emerging Technologies in TELCO Industry, for Ericsson Italy (from 2009 to 2010)
– Automotive Retailing Innovation and Dealer Training for Fiat Group Automobiles (from 2009 to 2012 in 6 European branches: Italy, UK, Germany, Spain, Serbia, France)
– New Business Models of Retail Services in Premium Markets for Alfa Romeo Brand (form 2013 to 2014 for the Fiat Group Automobiles Headquarter in Turin)
– Radical Innovation of Retail Services and Change Management for the Brand Gucci, Kering Group (from 2013 to 2015)
– People Retail Transformation for Vodafone Italy (from 2013 to 2014)